The design process as it is usually taught and applied at the beginning of the 21st century is concerned with goals, aims and targets. It is dealing with business and industry, target groups and financial targets. It is looking at the often “wicked” problems found in all areas of life. It is, in general, working with – or trying to work with – the world, its structures and problems, including its systems, its territories, its politics and power struggles.
But is this the only way the design process can be approached? No. There are two other approaches – one which was the victim of a famous struggle in the Bauhaus, and one which was discovered already 800 years ago, but is known in the West only since the second half of the 20th century.
Read more in my latest article in the series "Mario Gagliardi On Design" for Danish Designers (Inform Lounge Edition 3/2007):
Looking Out, Looking In, and Looking At: The World, Yourself, and Design - Tracing Out A New Taxonomy of the Design Process