
Beginning of September I presented the latest outcomes of my work in mg strategy to young designers at the LG Electronics design center in Seoul. The feedback of the vice president and the designers was that what I call generative approach will be a way to innovate the design process - a process which gets increasingly formalized and bureaucratized as the company grows. The LG design center now has over 500 designers working full-time, making it the largest inhouse design department worldwide.
The generative approach to design is also the topic for my latest article in Danish Designers' Inform magazine: Looking out, looking in, and looking at: Tracing out a new taxonomy of the design process, Inform Lounge Edition, Danish Designers, September 2007.