4 new publications highlighting ongoing changes in the design process:
The very start - the design briefing - and the need to co-develop the briefing with involved stakeholders: Read more in
Your future starts here: Das Briefing - Fundament fuer jedes Designkonzept (German). This paper was developed for the German Design Council and the Zollverein School of management and design.
Next, the design process itself is becoming much more complex, involving not only attention to technical, formal, and usability aspects, but increasingly demanding a holistic consideration of the experience of the whole human. Due to its inherent complexity and its demands for cross-disciplinary, holistic approaches, Experience Design is not yet widely understood. This article for Danish Designers (Inform 01/07) provides a working definition of Experience Design by looking at historical developments in design, technology, and business:
Towards Experience Design: Design in the knowledge society.
Experience Design is also a focus of this article for Monthly Design (Vol 345, 2007) dealing with three main aspects of change for the design profession in the Knowledge Economy:
Chances and Challenges for Design in the Knowledge Economy (Korean).
Finally, in the last phase of the design process, when a design is brought to market, the interface to marketing plays an important role; Yet, marketers still often rely on simplistic views of the market, having trouble to identify what really makes people go for a product or service. While target groups rapidly disintegrate, product presence constitutes an incresingly important factor for attracting customers. Read more in The Age of Stance, the latest article in my series "Mario Gagliardi On Design" for Danish Designers (Inform 02/07).
