Recent EntriesDesign Zone Qatar: Fossil Fuel Logic and Design Thinking
August 2010 The Design Council Design Index, 5 Years Later June 2010 Case Study: Mobile Phones April 2010 The 2012 Logo April 2010 Generative: Experimental Font Download February 2010 Sustainable by Creative Collaboration: Developing the Blueprint for a Zero-carbon Community in the Desert January 2010 On the History of Culture, Architecture and Design January 2010 The Invention of Leisure: Hot Dogs, Dreamland and the Globe Tower January 2010 From Walkman to Ipod December 2009 The Root of Management October 2009 Mozart, Globalisation, and Geometry July 2009 The Shape of Innovation May 2009 CUBES by Mario Gagliardi May 2009 The Lemon and the Cheese May 2009 A Parallel Design Process for Dynamic Media April 2009 Spaces Of Memory April 2009 F O R M A L P O P Superstructures April 2009 Design and Difference February 2009 Generative Animation December 2008 Design Zone Qatar October 2008 Mario Gagliardi | Biography September 2008 ACH: Observations on Architecture July 2008 The Four Ps June 2008 More Designers, but Less Design: Designers Need to Think and Act Globally June 2008 The Chasm June 2008 © 2006-2010 Mario Gagliardi  This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License. |
Tuesday, October 10. 2006Wonder Why Top Management Doesn't Go For Your Design?That might be a reason:  In 2002 I was researching the aims and motivations of business managers and designers and found them to be rather different. I also found that there is an overlap which is a "natural" starting point for a constructive conversation between the disciplines. Since some time the design management discourse is increasingly assuming that all design has to be simply subordinated to the aims of business management (the left part of the diagram above). At the same time, values not intrinsic to business (the right part of the diagram) have been increasingly squeezed out. This lack of non-business values is exactly what social and environmental activists criticize. Design would be ideally positioned to introduce just that. Alas, that won't happen as long as the current discourse in the discipline of design management itself does not recognize that there is more to design management than management alone: There is also design in it. |